(RALEIGH)  --  Urgent Cares of America Holdings, LLC (UCA) today launched its new national brand identity, named FastMed Urgent Care, and unveiled a new initiative to upgrade its clinics in North Carolina and Arizona.

"Launching our new brand identity and plans to consistently upgrade our clinics is another important and very tangible step in our strategy to build a family of urgent care clinics that is driven by quality, convenient and personal care in all of the communities we serve throughout the country," said John Randazzo, FastMed CEO.  "As we go through this name change and continue to grow, we're also reminding the people we serve that it might be a new name, but we're still providing the same great care they've come to expect from us."

Headquartered in Clayton, FastMed has nine clinics in North Carolina and five clinics in the Phoenix, Arizona area, with plans to serve more than seven additional communities throughout North Carolina in 2011.

The rebranding and upgrading of each clinic with new and inviting interiors, new signs and branded collateral will take place on a rolling basis over the next few months. As they are rebranding, many of the FastMed clinics will be hosting community open house events where neighbors can get free blood pressure screenings, a free first aid kit, and talk with our medical professionals about general health care issues. 

FastMed Urgent Care is a North Carolina-based owner and operator of urgent care facilities focusing on the delivery of non-appointment based medicine to the non-emergency patient market. FastMed currently owns 13 operating urgent care centers with a primary concentration in the Raleigh, North Carolina and Phoenix, Arizona metropolitan areas. For more information, visit www.fastmed.com.